Bobbie Herron Obituary-Death News; Bobbie Herron, President At The Bees Knees Agency Passes Away
The automotive and marketing industries are mourning the heartbreaking loss of Bobbie Herron of Dimondale, Michigan. Bobbie, the president of The Bees Knees Agency and a member of the Executive Board at Women In Automotive, passed away unexpectedly, leaving behind a profound legacy of leadership, boldness, and compassion.
Numerous communities, where she made an indelible impact as a professional, mentor, mother, and friend, are mourning her death. A powerhouse in the automotive space, Bobbie Herron was known for her fierce intelligence, unapologetic honesty, and unwavering drive to push the boundaries of what was possible.
As president of The Bees Knees Agency, she built more than a business—she built a movement. She championed authentic storytelling, data-driven strategies, and purpose-driven leadership. Bobbie didn’t just consult; she empowered. She didn’t just lead; she inspired others to do the same.
Bobbie was also a devoted leader in Women In Automotive, serving on the Executive Board where she dedicated herself to mentoring women across the industry.
She was tireless in her mission to lift others up, challenging women to take up space, speak their truths, and never settle for less than what they deserved. She advocated for challenging discussions and daring actions, setting a high standard for others to follow.
Friends and colleagues remember Bobbie for her brash wit, her fearless presence on stage, and her deep intentionality. One tribute noted, “She will be missed for her often brash, direct, and unapologetic commitment to speaking up, speaking out, and speaking her mind!”
But just as fiercely as she challenged others, Bobbie also loved and supported them. She was, as many have said, intentionally bold and intentionally kind.
One colleague shared a powerful memory from a training session: “Bobbie challenged us to set some goals. I said I wanted to go back to school and get my B.S. in Business. She asked, ‘Then why aren’t you?’ I enrolled that week. I planned to call her when I finished.
Sadly, that call will never come.” These moments—small to some, life-changing to others—reflect who Bobbie was: a force of encouragement, always pushing others to be their best selves.
Beyond her professional achievements, Bobbie’s greatest joy came from her family. She adored her children and grandson, and her love for her late partner Jim was often spoken of with deep affection.
“She loved Jim so much,” one friend shared, recalling a joyful memory of them together on a podcast. Now, reunited with Jim, Bobbie leaves behind a legacy of love as powerful as her career.
Bobbie Herron’s death is a staggering loss to those who knew her, but her influence endures. Through the women she mentored, the businesses she helped grow, and the lives she touched, her spirit continues to blaze. She reminded us to speak out, to strive for more, and to lift others as we rise.
As we say goodbye to Bobbie Herron, we remember a woman who lived with purpose, led with passion, and loved with her whole heart. She truly was the bee’s knees. Rest in power, Bobbie. You changed the world.
